Taking design- and human-based approach to solve problems, anticipates the future and build new innovative solutions.

Farid Kalirad is a German Art Director and Designer. He is born in Iran and currently living in Berlin City. He had the privilege of working with companies such as Universal, Yahoo, T-Mobile and more. 

He solves systemic problems, identify hidden opportunities and brings new innovations to market. His work includes conception, design, development and a full set of experiences people have with a brand. He removes the unnecessary to focus on what’s really important. Like artisans he cares about every detail, each pixel refined, every line of code considered. 

He works also with other freelancers and design thinkers who work goal-orientate, knowing the solution is the logical result of the right process. His approach is that technological and conceptional innovations are made by people for people. The result are intuitive and easy-to-use user interfaces. He immerse himself in every project and create interactive prototypes that present his design vision and solutions. His innovations are the result of honest effort, real talent and a continuous commitment to the highest quality on a competitive international level.